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Suiforlun Home Furnishings manufacturers talk about the growth of domestic mattress sales and where is the consumption trend

by:Suiforlun mattress      2022-03-09
In 2016, enterprises above designated size in my country's mattress industry sold 59.36 million mattresses, achieving sales revenue of 4.671 billion yuan; in 2017, sales were approximately 66.25 million, and sales revenue reached 53.3 billion yuan. Suiforlun Home Furnishings manufacturers will tell you the consumption trend of domestic mattresses.   China's mattress industry has gradually stepped onto the right track after years of development, and internationally renowned mattress brands have been expanding their efforts in the Chinese market, and competition in the domestic market has become fierce. Today, design and development, branding, and marketing have become the troika driving the core competitiveness of mattress companies. Companies that achieve differentiation and specialization in the three major elements of design, Ru0026D, branding, and marketing will be able to quickly gain a competitive advantage and improve their market position. In the next few years, the consumption of the domestic mattress industry will show the following trends:   Consumption Trend 1: Cognitive and income growth accelerates the frequency of mattress consumption. Mattresses in the United States are regarded as consumables with an average service life of 2-3 years, which is economical. Families with conditions change new mattresses every year. A domestic survey on 'the length of time the mattress has been used' shows that 19% of the mattresses have been used for more than 10 years, 2% have been used for 5-10 years, 19% have been used for 3-5 years, and 5 -10 years accounted for 29%, and 3-5 years accounted for 19%.   Among them, 41% said that they have never changed their mattresses, and 50% said that they “replace them unless they are broken”. According to statistics from the Bureau of Statistics, from 2006 to 2017, the per capita disposable income of urban residents in my country increased from 11,759 yuan to 36,396 yuan, a compound annual growth rate of 10.82%;    the per capita net income of rural households in China increased from 3587 yuan to 13,432 yuan. The compound growth rate is 12.75%, and the continuous growth of national income has laid a good foundation for the development of the mattress consumer market. The consumption upgrade demand formed by the improvement of the quality of life of the people, the improvement of living standards has prompted people to have more and more perceptual requirements for sleeping environment, mattress quality and appearance, and the upgrading of mattress production technology has met the needs of various groups of people. Thereby speeding up the replacement frequency of mattresses.  Consumption Trend Two: Changes in consumption habits and preferences lead the consumption trend  With the increase in my country's national income and changes in consumption concepts, people's preference and demand for mattresses are constantly changing. my country's mattress companies are undergoing a shift from manufacturing-based to customer-based. In this process, companies that can be market-oriented and accurately grasp customer needs are bound to lead the consumption trend in the mattress market. Specifically, the public's consumer preference for mattresses has the following trends:   Consumption Trend 3: Purchasing power is further tilted towards famous mattress brands For a long time, there have been a large number of mattress companies, but the homogeneity of products is serious, and consumers buy more mattresses. Price-oriented, corporate competition often appears in the form of price wars. With the continuous improvement of the income level of urban and rural residents and the acceleration of the pace of furniture replacement, the 'brand consumption concept' has gradually gained popularity, the brand effect has gradually appeared, and the purchasing power has further concentrated on famous brands. The birth of a batch of Chinese mattress products such as Xilinmen, Suibao, Arran, Shenai, etc., heralds the changes in the competitive factors of mattress companies.   Committed to building its own brand and establishing a good brand image has gradually become a magic weapon for furniture companies to win the market. The strategic focus of large companies will focus on product development, brand packaging, etc., and their competitiveness will become more prominent; companies with poor brand image, limited technology and financial strength will be increasingly at a disadvantage in the competition.
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