How to establish the 'artisan spirit' in the hotel mattress
industry. Since the 'craftsman spirit' was mentioned, it has quickly set off a boom in all walks of life. In the hotel mattress industry, the inheritance of the craftsman spirit has been paid more and more attention. After all, products that strive for excellence are very important to the branding of enterprises, but the spirit of craftsmanship For enterprises, the road to high-quality goods still has a long way to go. Practicing the spirit of craftsmanship and making good products is the key. The spirit of master craftsmanship is an extension of the spirit of craftsmanship. It requires not only careful crafting of products, but also higher requirements for enterprises in product development and customer service. . But no matter which concept it is, it cannot be separated from the meticulous crafting and excellence of the product, after all, the product is the key. The spirit of craftsmanship has become the key to breaking the situation in the industry. In the industry, what companies are currently lacking is the persistence, pursuit and accumulation of high-quality goods, and the lack of attention to traditional skills and craftsmanship. The ability to innovate for a long time was also suppressed for a time, making the foundation evergreen even rarer. It has to be said that regaining the spirit of craftsmanship is the key to breaking the industry under the new situation, but the road to high-quality enterprises still has a long way to go. To practice the spirit of craftsmanship, companies can proceed from the following four aspects: one, do a good job of marketing planning, appropriately introduce celebrity effects, add points to the brand, and spread the reputation; two, the company should raise the spirit of craftsmanship and master craftsmanship to the height of brand strategy , As a new development path to open up; three, promote and integrate upstream and downstream superior resources to achieve joint cross-border development. Fourth, reform the business management model, integrate channels, and make production and sales more efficient; the spirit of craftsmanship requires companies to uphold the spirit of meticulous craftsmanship and excellence, and promote the company to increase varieties, improve quality, and create brands for better Meet the consumption upgrade needs of the masses. The more complex the competitive environment is, the more companies must stay awake and always put products first. For the Chinese manufacturing industry, in the current technology competition and talent competition, in order to seek more brilliant results, it is urgent to strive for excellence and never give up the craftsmanship. The return of the craftsmanship is especially important for enterprises. Therefore, if an enterprise wants to improve, it still has to promote the spirit of craftsmanship. 'Craftsman spirit' has several meanings: one is to have a working attitude and spirit of striving for perfection; two is to do things to the extreme, with high requirements and strict standards for products; third, the whole society respects and praises 'craftsmen'. In short, only by adhering to the concept of meticulous craftsmanship and excellence, putting the concept into action, and making good products, the company will surely break out of its own world in the industry.
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